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C2B RESEARCH

Market Research to help businesses get more insights from their customers

WHO WE ARE AND WHAT WE DO

C2B Research is a full-service market research consultancy focused on providing research services to advertising agencies, marketing and branding firms and other market research consultancies.

Our services include a variety of surveys including:
•Ad Tracking
•Awareness, Attitudes and Usage (AAU)
•Brand Health and Perception
•Campaign Effectiveness
•Competitive Landscape
•Copy Testing
•Customer Satisfaction
•Employee Satisfaction
•Exploratory
•Market Analysis
•Positioning
•Product Testing
•Segmentation
•Trend Research

Additionally C2B Research offers data analysis and brand backgrounder services. See the "Market Research Services" section for more details.


And what does "C2B" stand for?

Consumer-to-Business (C2B): a business model in which consumers create value and businesses consume that value.

C2B Research provides businesses with the value created by understanding their consumers. It's that plain and simple.

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MARKET RESEARCH SERVICES

ONLINE SURVEYS

From Exploratory Research to Campaign Effectiveness Studies, C2B Research can provide survey services no matter the business stage.

Don't need the whole project completed? That's fine we can do whatever parts you need to outsource: survey design, questionnaire review, programming, and/or panel selection and management.

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DATA ANALYSIS

C2B Research provides a wide range of data analysis services tailored to our clients’ needs. If you need segmentation creation and analysis, data tabulations, presentation population, or basic data, C2B Research can help you get your project done.

Need online media, website or social media analytics reporting? C2B Research can also provide reporting services on a weekly, monthly, or quarterly basis.

Market Analysis

SECONDARY RESEARCH

Sometimes clients provide a pile of documents with valuable information that your team just does not have the time to go through. Let C2B Research help by taking those documents and creating a Research Summary or Brand Backgrounder to provide your team with the information you need to know to be effective.

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See something you like? Contact us to get started.

Research need that's not listed above? Contact us and we'll see if we can help you out.

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LEADERSHIP TEAM

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ADRIANNE CALABRIA

Founder and Principal Consultant

Adrianne Calabria has been providing market research expertise for more than 10 years to agencies and brands. A specialist in quantitative methods, Adrianne has designed and executed end-to-end research for a wide variety of brands from Fortune 100 brands to non-profit organizations.

In addition to her consulting experience Adrianne has worked as a Customer Insights Manager at Bayer, Manager of Strategic Analysis at Cotton Incorporated, and in the Customer and Business Insights group at McKinney. During her career, Adrianne has worked across several industries including financial services, CPG, apparel, automotive, food and beverage, travel, health and fitness, retail, and more.

Adrianne has a MBA with specializations in Marketing and Product Innovation, a B.S. in Business Management and a B.A. in Political Science from North Carolina State University. She is also a Certified Professional Researcher through the Marketing Research Association.

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KAREN ROTH

Senior Consultant

Karen Roth has focused her career in custom quantitative research at both agencies and research firms. Before joining C2B Research, Karen worked at other market research firms where she managed quantitative research studies as the Senior Market Research Manager at Zeitgeist Research and a Practice Consultant at W5.

She has had a wide variety of corporate and agency clients such as JWT, 22squared, AARP, Twitter, LinkedIn, Samsung, Publix, GAP, Wholly Guacamole, and Family Dollar. She also worked in the Customer and Business Insights Group at McKinney where she spent time as lead insights analyst on CenturyLink, Nationwide Insurance, Travelocity, Gold Gym, and Sherwin-Williams Paints.

Karen holds a B.S. in Business Administration with a specialization in Marketing and a minor in Statistics from Bowling Green State University.

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CONTACT US

Have research questions you’re trying to solve?
Contact us today and we'll get started.

Email us or fill out the contact form.

919-410-8441

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